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SEO stands for Search Engine Optimization and is a process of optimizing web content so that it can be found quickly and easily by users searching for specific keywords on search engines like Google, Bing, and Yahoo. SEO is an essential part of any digital marketing strategy as it helps to drive organic, unpaid traffic to a website from the search engines. SEO helps to improve the visibility of a website so that it can rank higher on search engine results pages (SERPs). SEO can be used to target specific keywords and phrases, improve website structure and content, and increase the overall trustworthiness of the website. SEO can be a complex and time-consuming process, but it can be incredibly effective in driving traffic and improving the overall online presence of a business.

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